“Take care of your people and their families, and they will take care of your business. I always told my crew: if you won’t take care of your own family, how can I expect you to take care of my customers? When leadership respects the home front, the field takes care of itself.”

— Mark G. Tripp, Founder & Principal

Core Values Statement

At Results ROI, we operate by an unshakeable hierarchy: GOD first, Family second, Country third, and Work right where it belongs.

True success requires the discipline to Get Out of Debt (G.O.O.D.) and the grit to build wealth from 5 to 8 after earning a living from 8 to 5. We believe in practical, boots-on-the-ground experience over boardroom theory, and we measure our success by one timeless standard: If you help enough other people get what they want, you will get what you want.

Mission Statement

Results ROI exists to prepare and empower the next generation of business leaders.

We put ownership back into the hands of the individual—giving high-performers the tools, pipeline, and strategic control to turn daily execution into long-term enterprise. While our foundation is built on elevating the individual entrepreneur, corporate excellence is the natural byproduct of our work.

Vision Statement

To build a business ecosystem where enterprise value begins with genuine respect for the individual.

We build the people who build the company—guided by the truth that when you take care of your workers and their families, they will take care of the enterprise. By giving front-line producers the tools, leverage, and support to achieve their own goals, we create enduring prosperity that outlasts any single transaction.

Mentorship Forged in Person

The principles driving Results ROI weren’t learned from sterile textbooks or HR seminars. I had the rare privilege of learning firsthand across tables and dinner plates from men who built enduring empires.

The Simplicity Rule (Dexter Yager): Dexter had an unmatched gift for breaking down complex business and financial dynamics until they were crystal clear. I asked him how he did it, and he said, “If you can’t explain it to a 6-year-old, you don’t understand it.” At Results ROI, we reject jargon and boardroom fluff. If a strategy cannot be explained plainly to the person executing it in the field, it is broken.
The 5-to-8 Rule (Dexter Yager): “You earn a living from 8 to 5; you build wealth from 5 to 8.” True sovereignty and wealth require sweat equity, evening focus, and personal ownership of one’s future.
The Law of Service (Dexter Yager): “If you help enough other people get what they want, you will get what you want.” We measure our success by the independent producers we elevate, knowing our growth is simply the natural byproduct of their victories.
GOD. & G.O.O.D. (Dexter Yager):
- GOD: Always first in the hierarchy, anchoring everything in proper eternal perspective.
- G.O.O.D. (Get Out of Debt) Real independence requires financial freedom. We equip professionals to break free from debt, leverage, and corporate dependence.
The Five-Year Rule (Dexter Yager): “Five years from now, it will be five years from now.” People hesitate because a goal takes time, but the clock runs either way. Start today. In five years, the time will have passed regardless—the only question is whether you did the work.
The Field Experience Rule (Jack Welch): “The person doing the job knows what is going on, what is wrong, and what needs to be done; the boss in the office only thinks they do.” Never listen to a man who has never done the job; listen to the man doing the job or who has done the job. The person with the experience is never at the mercy of the person with a theory. We listen to the producers on the ground, not armchair theorists. How I Met “Grandpa Jack”: Mentorship often comes before you even realize you’re being taught. In college, we knew our friend Kathy came from money because she had a trust fund. She told us her trust fund had strict milestones: monthly stipends tied to college attendance and a B or better average, a lump sum upon graduation, another percentage if she married, and a principal locked away until age 65. It was pure operational accountability built into family wealth. Every few months over the next three years, Kathy’s grandfather would come to town, take our group out to eat, and talk to us like one of us or like our grandpa; the conversation always started with: What’s happened since I was here last? How’s school? What classes are you taking? Do you like them? Then it went to life in general, character, and how to handle business. When I asked him what he did for a living, he looked at me and said, “I’m an elevator salesman, and sometimes I work on them. (After we left, Kathy said he doesn’t like to talk about work, so I never mentioned it again.) “It wasn’t until years later, when his book came out and I saw his face on the cover, that I realized who he was. With us, there were no titles and no corporate posturing. To us, it was just dinner with Grandpa Jack—teaching Kathy’s friends how to lead from ground-level reality.
Genuine Care (Dexter Yager & Zig Ziglar):“ People don’t care how much you know until they know how much you care.” Direct exposure to Zig and Dexter reinforced that influence without authentic character is hollow. We serve frontline operators with genuine partnership and uncompromised respect.
The Hard Knocks: Dexter and Jack always taught: “Learn from the mistakes of those who came before you; you don’t have time to make them all yourself.” Naturally, being stubborn, I went out and made my own mistakes three or four times just to be certain they wouldn’t work. That is why Results ROI exists today: so the next generation can skip the brutal trial and error and get straight to building sustainable wealth from 5 to 8.
Two more things that Dexter said that stuck with me that might help you. “People tell you to shoot for the moon. I’m telling you that is wrong. Think about it: if you shoot for the moon and fall short, you land in the mud. Shoot for the stars; that way, if you fall short, you hit the moon.” and “If you run into obstacles and find out you can’t reach your objective because it’s too high, don’t go around and don’t stop; tear the obstacles down and use them for steps to be able to get higher.”