Website Navigation & URL Architecture

1Dealership Page URL: [resultsroi.com/dealerships/](https://resultsroi.com/dealerships/) (or /enterprise/)

  • Individual/VIP Portal Page URL: [resultsroi.com/vip/](https://resultsroi.com/vip/) (or /rewards/)
  • Sales Rep Dynamic Landers: [resultsroi.com/](https://resultsroi.com/)[rep-name]/ (e.g., [resultsroi.com/mark-tripp/](https://resultsroi.com/mark-tripp/))

Navigation Menu Placement

  • Main Header Navigation:
    • Home
    • Dealership Solutions (Links to the B2B Executive Page)
    • VIP Rewards (Links to the Individual/Client Page)
    • Contact / Book
  • Dynamic Direct-Scan Landing (Hidden from Primary Nav):
    • When a client or partner scans a physical coaster, metal card, or bottle opener, the QR code routes directly to the rep’s dedicated subpage (e.g., /mark-tripp/), bypassing the generic homepage completely.

Page Structure & Conversion Breakdown

Page AssetTarget AudiencePrimary Call to Action (CTA)Key Content Focus
Dealership Solutions (/dealerships)General Managers, GSMs, Dealership Owners“Schedule Executive Demo” / “Request Program Kit”Gross margin recovery, CRM lead intake, replacement of discarded paper collateral, trackable bird-dog ROI.
VIP Rewards Portal (/vip)Past buyers, friends, local business contacts“Submit a Referral” / “Track My Reward”Fast cash/gift card incentives, how to scan hardware, simple 3-step lead submission form.
Rep Direct Hub (/[rep-name])Inbound leads from physical scans“Book Appointment” | “Call Now” | “Submit Referral”Mobile-first 1-tap buttons: Schedule test drive/service, instant call/email, and personal referral registration.
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